QR-Codes VS Augmented Reality | qr-code

QR-Codes VS Augmented Reality, which is more useful?  Really?? Earlier I was reading an industry site and came across this article, contrasting the differences and usefulness of QR-Codes.  I say hands down, QR-Codes all the way!  What do you think?   Augmented reality vs. QR codes: Which delivers most bang for the buck?   QR code use skyrocketed last year because of how easily the technology bridges digital and real-world engagements. On the other hand, augmented reality offers a more exciting way for brands to interact with consumers, but may not be the right choice in all cases.   Magazine advertisers and publishers, consumer packaged goods brands, catalogers and ecommerce providers have all embraced QR codes to deliver content and support virtual shopping experiences. The number of brands embracing augmented reality is currently smaller but some unique experiences driven by augmented reality are starting to appear.   “Hands down, QR codes are the better value for anyone looking to connect the real and virtual worlds. Dan Roche, vice president of marketing at TalkPoint, New York. “At TalkPoint, we see our customers use QR codes to drive viewership to webcasts on a regular basis through print and on-site conference promotion among other outlets.     “Augmented reality creates an interactive experience that is more fun and immersive, and those are great qualities for a campaign that provides a lot of creative options,” he said.   “I do, however, think that QR codes are more pragmatic than augmented reality. QR codes are able to provide a comparable – although maybe somewhat less – engaging experience with the benefit of being a...

What makes mobile marketing effective?

  What makes mobile marketing effective? The rising competition forces one to look for new means of effective marketing to bring in more customers and increase business. Mobile marketing is the latest means to reach out to potential customers. This is turning out to be the most effective ways to advertise different products and perk up profits. Thanks to the fast rising number of mobile users as well as mobile technology, mobile marketing is not only proving to be more useful bit also cost effective as compared to the traditional marketing methods. Survey shows that 95% of the messages on the mobiles are read by the users. That means if you sent out an SMS relating to your product or services; there are almost 99% chances that it will be read. Mobile marketing is turning out to be the most effective and popular means of marketing today. You are able to reach your potential customers in an instant and get some great results without spending too much. Just make sure the message is precise and to the point and as well as catchy. It should be short but carry the essential information about your product. The more effective the message is, the higher will be the chances of the customer showing...

Take advantage of SMS/Text-Message-Marketing

  Take advantage of SMS/Text-Message-Marketing   Thanks to the fast paced mobile technology and the steady rise in the number of mobile users, use of text message marketing is on the rise. These new marketing strategies are being employed aggressively by both big and small businesses, to reach out to their customers. This is not only fast but also cost effective as compared to other means of advertising. The small businesses cannot afford to experiment with other expensive marketing methods such as advertising, flyers, advertising in TV or radio etc.   Text message marketing is really a boon for all those small or merging businesses that have very low budget for advertising. They can reach their customers directly, offer their brand information and spread awareness about their product or services. The best part is the businesses can target specific clients based on the demographics. Irrespective of the time and location, they can be sure that those Text messages are reaching their targets and are begin read by their prospective customers. Text message marketing also helps in increasing customer loyalty and encourages repeat sales. This is one of the easiest ways to spread brand awareness and increase sales and thus boost business. For the time being this seems to be the best strategy for...

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